General Tourism Promotion
Funding of projects by tourism associations and project sponsors in Styria to strengthen the tourism profile, e.g., marketing, digitization measures, and tourism-relevant events. Applications can be submitted at any time.
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Grant criteria
Funding objective
The objective of the funding program is the financial support of projects that sustainably strengthen the tourism destination Styria, position it nationally and internationally, and contribute to increasing regional value creation. Measures to improve the quality of experience, guest retention, and brand perception through marketing, digitization, and location development activities, as well as the implementation of tourism-relevant events, are funded.
Eligible expenses
- All expenses effectively incurred in connection with the subject of the application, documented by settled invoices or accounting records
Non-eligible expenses
- Financing costs, bank charges, administrative fees, court and notary fees
- Own contributions
Eligible to apply
- Interest Groups and Other Associations
- Companies
- Non-profit Organizations
Funding requirements
- Project must comply with the strategic guidelines of the Styrian Tourism Department
- Brand-compliant design according to the specifications of the regional tourism association
- Project of public interest and at least regional significance
- Proof of overall financing through an appropriate financing concept
Documents required for application
- Proof of economic and professional suitability
- Detailed project description
- Detailed cost breakdown by cost groups
- Detailed financing plan
- List of additional funding for the project
Evaluation criteria
- Tourism economic significance of the project
- Economic performance of the applicant
- Adequacy of overall financing and financing requirements
- Sustainability aspects
Description
The General Tourism Promotion Program of Styria continuously offers grants for projects by tourism associations and other non-profit organizations that contribute to the sustainable strengthening and international positioning of the tourism location. Funding is provided for marketing activities, digitization measures, as well as the optimization and development of new tourist offerings. The implementation of events with regional and supra-regional significance is also supported. The goal is to enhance the quality of experience, guest loyalty, and the brand perception of the "Green Heart of Styria" through innovative location development activities and brand-compliant design according to the guidelines of the regional tourism department.
Eligible to apply are tourism associations and project sponsors with proven professional and economic suitability in the non-commercial sector. The funding amount covers up to 50% of the verified total costs, evidenced by paid invoices or accounting documents. Financing costs, bank and administrative fees, as well as in-kind contributions, are not eligible for funding. Selection is based on tourism-economic significance, economic performance, sustainability aspects, and the adequacy of the financing concept. Required documents include a detailed project description, cost breakdown and financing plan, as well as proof of already secured funding. Applications can be submitted electronically at any time; there is no deadline. Approval is granted by resolution of the Styrian State Government, and the funding decision is communicated in writing.
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