Funding of the Salzburg State Tourism Company Ltd. (SLTG)

Funding of Salzburger Land Tourismus Gesellschaft mbH (SLTG) supports the continuous brand and cooperative advertising for Salzburg tourism. The focus is on covering ongoing expenses as well as implementing advertising and sales promotion measures, public relations, and event organization in accordance with the articles of association. Furthermore, SLTG coordinates all marketing activities together with the local tourism organizations and the state of Salzburg to ensure a uniform umbrella brand presence. Advising regional tourism stakeholders is also an integral part of the funding project to promote their professional development and leverage synergies.

Designed as a grant, the funding is aimed at Salzburger Land Tourismus Gesellschaft mbH as well as the municipal tourism organizations in the state of Salzburg. Eligible expenses include ongoing administrative costs, advertising and public relations, event costs, and consulting fees. A prerequisite for the allocation of funds is the conclusion of an annual funding agreement based on the articles of association. Applications can be submitted at any time, as the funding opportunity is continuously available. The financial support offers companies and public institutions the opportunity to sustainably secure and further develop their marketing and coordination activities in the tourism sector, in order to position the Salzburg holiday destination even more strongly nationally and internationally.