SME.DIGITAL 4.0 - Status and Potential Analyses - Tool PA2: E-Commerce, Online Marketing & Social Media
80% subsidy (max. €400) for a status analysis of your e-commerce activities in Vienna – uncover digitalization potentials now with certified experts.
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Grant criteria
Funding objective
The goal of the PA2 tool is to individually evaluate existing websites and webshops of small and medium-sized enterprises in Vienna and to identify optimization measures in the areas of e-commerce, online marketing, and social media based on a standardized checklist. The status analysis raises awareness of digital opportunities and risks, proposes concrete areas for improvement, and serves as a foundation for further digitalization projects.
Eligible expenses
- Consulting costs
Non-eligible expenses
- Expenses
- Value Added Tax
Eligible to apply
- Companies
Funding requirements
- Operate a commercial enterprise lawfully and independently
- SME according to the EU Commission Recommendation 2003/361/EC
- Registered office or place of business in Austria
Documents required for application
- Invoice
- Proof of payment
- Consultation report
Evaluation criteria
- Qualification of the consultant
- Compliance with the funding guidelines
Description
The funding instrument KMU.DIGITAL 4.0 – Tool PA2 is aimed at small and medium-sized enterprises located or operating in Vienna that wish to professionally review and further develop their online sales and marketing activities. With a subsidy covering 80% of the consulting costs (max. €400 excl. VAT), the program enables a half-day status analysis of existing websites and webshops. Certified experts evaluate e-commerce, online marketing, and social media activities based on a standardized checklist and identify potential for revenue growth, target group engagement, and automation of business processes. The individually developed recommendations define concrete optimization measures and create a reliable foundation for further digitalization projects. Applications can be submitted continuously until the budget is exhausted; the project duration is one month.
Companies from the commercial sector that are economically independent according to the EU SME definition and do not exceed de minimis aid limits may submit the consulting costs for reimbursement via the funding platform after completion of the analysis. Only consulting costs are eligible for funding; expenses and VAT are not reimbursable. The status analysis raises awareness of digital opportunities and risks and represents an important step toward sustainably shaping strategic online growth. By integrating into the comprehensive consulting module of KMU.DIGITAL, further strategic consulting or implementation funding can also be applied for based on the insights gained.
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