SME.DIGITAL 4.0 - Strategy Consulting - Tool SB2: E-Commerce, Online Marketing, and Social Media

KMU.DIGITAL 4.0 – Strategy Consulting SB2 is aimed at small and medium-sized enterprises based in Vienna that wish to elevate their online sales and marketing activities to a new level. The funding supports the development of tailored e-commerce and online marketing strategies: within the framework of a compact workshop, a certified consultant analyzes the existing web and social media presence, identifies potentials, and derives a structured action plan. With professional support, concrete steps are defined to optimize user navigation, content planning, and the selection of suitable advertising channels. This enables companies to increase their reach, target customers effectively, and sustainably expand online sales. The consultation typically lasts two days and concludes with a detailed report that serves as a guide for future growth.

The government supports this strategy consulting with a grant covering 50% of the consulting costs, up to a maximum of 1,000 euros per company. Applications can be submitted online via the aws funding manager from May 21, 2024, as long as funds are available. Eligible for funding are commercial enterprises and liberal professions according to the EU SME definition (Recommendation 2003/361/EC) with an official business license and operational site in Vienna. Submission, billing, and documentation (consulting report, invoice, and proof of payment) are carried out digitally. The aim of this funding measure is to equip Austrian SMEs with the necessary tools to successfully assert themselves in digital competition and to fully exploit the potential of e-commerce, online marketing, and social media.