Austrian Wine Marketing Service Company Ltd., Funding Amount

The funding supports the Austrian Wine Marketing Service Company (ÖWM) in implementing targeted marketing measures for domestic wine in Burgenland. Within the framework of a binding syndicate agreement and a shareholder resolution, the state of Burgenland commits to supporting the marketing organization with a total budget of €1.1 million, taking into account an area key. At least 30% of the funds are allocated for regional campaigns in Burgenland, while the remainder can be used for supra-regional and international activities. The goal is to strengthen the visibility and competitiveness of Austrian wine and to strategically develop markets both domestically and abroad.

Only the ÖWM, as the central marketing organization for Austrian wine, is eligible for funding. Applications may be submitted informally at any time to Department 4 – Rural Development, Agriculture, and Nature Conservation at the Office of the Burgenland State Government. All marketing measures aimed at brand building, sales promotion, and image maintenance are eligible for funding. The eligibility for funding is assessed based on the syndicate agreement and the provided area key. Since the funds are granted as a subsidy, no repayments are required, provided the funds are used appropriately and the documentation is submitted in accordance with the requirements of the state of Burgenland. The continuous availability of funding enables flexible and needs-based planning of campaigns for Austrian wine.