Funding for Trade Fairs & Exhibitions in Austria

Whether an international trade fair appearance, a flagship event at the location, or an exhibition in the cultural and educational sector: trade fairs and exhibitions are a central lever in Austria for building visibility, reaching new target groups, and initiating collaborations. At the same time, they are cost-intensive – from stand construction and logistics to communication and technology for hybrid formats. This is precisely where funding can make a difference, as it helps you start measures earlier, implement them more professionally, and better cushion risks.

It is important to note: “Trade Fairs & Exhibitions” are often not treated as a separate funding category but as part of other programs. For companies and startups, the entry point is often in foreign trade and internationalization funding (e.g., through trade fair programs and joint booths) or in innovation and market entry logics when the trade fair appearance is clearly aimed at utilization, sales, or export. For non-profit organizations, the paths are more likely through cultural, educational, or EU cooperation programs, in which exhibitions are co-financed as a project output – for example, for science communication, participation, or regional development.

Content-wise, especially clear impact goals and evidence count in 2026: What reach, contacts, or educational impact do you want to achieve – and how do you measure this? At the same time, requirements for sustainability (green event criteria), accessibility, and digital components such as ticketing, CRM, or digital mediation are increasing.

To help you find suitable programs faster, use the Reflecta Funding Compass: It supports you in matching by goal, funding body type, and region and helps you prepare eligible costs, documents, and arguments for your application in a structured manner.