Marketing of agricultural products and agricultural quality products

The Free and Hanseatic City of Hamburg supports measures with a grant aimed at the long-term strengthening of marketing and sales opportunities for agricultural and quality products. Funding is provided, among other things, for the organization or participation in trade fairs, targeted advertising and consumer information campaigns, the establishment and expansion of regional marketing structures, as well as project-related personnel costs. Consulting services and market studies are also eligible expenses. The funding rate ranges from 50% to 90% of the recognized costs depending on the measure, with a maximum of €80,000 awarded per funding period of 24 months. Applications must be submitted to the Authority for Environment, Climate, Energy and Agriculture no later than two months before the project start.

Eligible for funding are sales associations, non-profit organizations, clubs and associations, companies, as well as scientific institutions with activities in the agricultural sector in Hamburg. A prerequisite for approval is the involvement of at least three actors from Hamburg's agricultural sector, an economically viable concept, and the impossibility of implementation without public funding. Double funding under other regulations is excluded, as is support for companies in difficulty or with ongoing aid recovery procedures. The measure offers the opportunity to implement innovative marketing strategies and to make regional agriculture sustainable in the long term.