Pleasure Region Funding
Support for measures, innovative projects, and events aimed at creating new income opportunities for agricultural and forestry enterprises in Upper Austria. Applications can be submitted continuously.
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Grant criteria
Funding objective
Promotion of measures, innovative projects, and events aimed at creating new income opportunities for agricultural and forestry enterprises through the development and implementation of new ideas in the introduction of new products and services or the application of new methods in plant and animal production, processing, and marketing. Furthermore, grants are also provided for personnel and material expenses for projects that serve to preserve and secure a peasant-structured agriculture, taking into account social, ecological, and economic requirements. Within the framework of the quality and marketing initiative Genussland Upper Austria, consumers are increasingly made aware of the value and significance of regional food products. By increasing and creating sales opportunities for regional food products, jobs in peasant and commercial food production are secured. The objective of this measure is also, from the perspective of promoting regional development, to enable new combinations of livelihoods, promote quality production, and open up new market opportunities for agricultural production.
Eligible expenses
- Personnel expenses
- Material expenses
- Marketing measures
Eligible to apply
- Companies
- Individuals
Funding requirements
- Submission of an informal written application including a project description and demonstration of the relevance to the objectives of Genussland Upper Austria (regionality), specifying the costs.
- Mandatory marketing measures for positioning the Genussland Upper Austria brand (logo placement, etc.).
- The funding application must be received by the State of Upper Austria before the start of project implementation.
Documents required for application
- Funding application (informal written request)
- Project description
- Cost and financing plan
Description
Within the framework of the ongoing Genussland funding programs in Upper Austria, innovative projects, measures, and events are supported that assist agricultural and forestry enterprises in developing new sources of income. Funding is provided for the development and implementation of novel products, services, and processes in plant and animal production, their processing, and marketing. Additionally, the program grants subsidies for personnel and material expenses for projects aimed at preserving a small-scale agricultural structure while considering social, ecological, and economic requirements. The focus is on creative ideas to strengthen regional promotion and rural development, highlighting the value of local food products under the Genussland Upper Austria quality and marketing initiative and sustainably expanding sales opportunities for regional products.
Potential applicants include agricultural producers (direct marketers), small businesses (manufacturers), gastronomy enterprises, and private individuals. Prerequisites for funding are an informal written application with a project description, cost and financing plan, as well as a presentation of the connection to regionality and the goals of Genussland Upper Austria. The application must be submitted to the State of Upper Austria before the project execution begins; ongoing applications are possible. Eligible expenses include personnel costs, material costs, and marketing measures for brand positioning. The objective of the measure is to secure jobs in small-scale and commercial food production, enable new combinations of income, and sustainably open up market opportunities for regional agriculture.