BRAND GUARD – Student Companies Discover Design

The nationwide initiative MARKENWARTE – Student Companies Discover Design by the German Design Museum Foundation offers free one-day workshops on the core topics of idea development, presentation, and website design. Professional designers accompany school classes and students from grade 7 onwards in interactive, practice-oriented modules based on specially developed manuals. Using design thinking, typographic fundamentals, and color theory, creative solutions are developed, effective presentations practiced, and initial steps for creating web content taught. The goal is the sustainable strengthening of brand and design awareness as well as the practical application of the learned skills in the context of existing or newly founded student companies. The workshops promote methodological competence and teamwork and raise awareness of corporate identity and corporate design.

The offer is aimed at educational institutions of all school types: applying teachers can request a workshop at their own school until October 31, 2026, with the funding covering 100% of the costs. A prerequisite is the presence of at least one teacher during the implementation. The workshops take place between February and November 2026 and comprise eight teaching hours spread over two to three consecutive days. Applications are submitted via an online application form. Thanks to the close integration of theory and practice, participants receive immediately applicable tools to professionally position their student company in the market and develop an independent, impactful corporate image.