Tourism Marketing and Destination Development (FRL Tourism)

The guideline “Tourism Marketing and Destination Development” supports tourism regional associations, marketing companies, as well as non-profit legal entities in Saxony in implementing innovative marketing measures and strategic destination development. The focus is on attracting new target groups from outside the Free State and further profiling the Saxony umbrella brand. Measures to maintain the image domestically and abroad, market research to strengthen competitiveness, as well as cross-border concepts are funded. Projects can range from the development of digital campaigns to the organization of target group-specific events. Grants of up to 50 % of eligible expenses are awarded, in selected cases of special state interest up to 80 %. The Free State of Saxony thus provides funds to promote sustainable growth in rural areas, revitalize the tourism location, and create a barrier-free offer.

Eligible for funding are companies, interest groups, other associations, and non-profit organizations that are regular members of the Saxony State Tourism Association (Landestourismusverband Sachsen e.V.). A prerequisite is proof of financial participation by the tourism industry in the destination, a minimum own contribution of 10 %, and work based on a current marketing plan or a confirmed destination strategy. Funding includes the integration of a section “barrier-free travel” on the website with a link to the Tourism Marketing Company Saxony. Projects must not have started at the time of application. Submission is made via the Saxon Development Bank – Förderbank – on behalf of the Saxon State Ministry for Science, Culture and Tourism. Responsible parties submit their application documents – marketing plan, destination strategy, proof of financing, and membership confirmation – annually in the period October 1 to November 15.