Transformation of Tourism Regions

The funding program Transformation of Tourism Regions in Rhineland-Palatinate supports public institutions, companies, and non-profit organizations in the sustainable realignment of tourism offerings. The focus is on the ecological, digital, and future-proof development of rural areas to strengthen existing potentials and set new accents in the competitive landscape. The granted subsidy enables, for example, the development of modern digital competencies, the promotion of regional value chains, and the establishment of sustainable use of natural resources. Special attention is given to the integration of agriculture, regional development, and innovative mobility solutions to prepare tourism regions for future generations.

Organizations and municipalities aiming to make their tourism services more sustainable benefit from tailored funding modules and a wide-ranging advisory service provided by the Ministry of Economic Affairs, Transport, Agriculture and Viticulture of Rhineland-Palatinate. The initiative not only increases the attractiveness of the destinations but also enables barrier-free visitor guidance and efficient management processes through digital applications. At the same time, the funding opens up opportunities for cooperation among local stakeholders and creates new perspectives for rural development. Innovative ideas for resource conservation or digital guest management can thus be implemented in a practical manner and contribute to a forward-looking tourism development in the federal state.